Anyone who tries to maintain a website knows how hard that is. Maintaining a website while working a full time job is also difficult. I have reviewed many portfolio sites over the years, and I have come to the conclusion that simple, straight-forward is better than having a bunch of dated content that you maintain on a daily basis.

I am including some of the thoughts that I have had over the years while I have been developing interfaces and teams to help make products easier to use. Some of them are slightly outdated, but others are evergreen. I am a firm believer in developing a good visual vocabulary, know what is out there so we aren’t trying to reinvent forms for the 15th time. I believe in empathy, and trying to understand what individuals hope to accomplish with applications. I believe that accessibility isn’t something that should come as an afterthought, and neither should mobile or content.

I have seen the power of a live persona and the excitement that it brings to a developer’s eyes when they finally understand who they are developing the application for. I have seen personas that have been so old and out of date, we would have been better off throwing darts at a board to understand the traits of the users. I have seen the industry misunderstand the difference, and I strive to help my fellow practitioners to understand why talking to the people who use or view your applications/website/content is important. But it isn’t a one and done. You should be continually talking to them and developing a rapport that is strengthened by the app/website/content delivering what that individual is looking for.

There are many apps out there that are redefining industries and then forgetting how they redefined it and they fall into the traps that those who came before did.

If any of this sounds appealing, let me know – I would love to have a conversation with you.