David Broschinsky

Product Owner, User Experience Designer & Researcher

Portfolio: https://www.startide.net

6323 S 530 E
Murray, UT 84107
(801) 835-9617


72 Customer tests Tested an average of 72 customers outside of our annual user conference each year Helped merge interfaces from 4 different companies Led the team in implementing a unifying design language to bring together products from 4 separate companies
3 Contextual inquiries Worked with Karen Holtzblatt and her colleagues at 2 different companies over 3 separate projects performing contextual inquiries Hired and mentored 6 interns Hired 6 interns, bringing 4 into the organization full-time, while mentoring them in learning and understanding enterprise software
more than 7 years experience in SaaS More than 7 years of experience design for SaaS software; led design interaction for a first-generation SaaS product More than 5 million daily hits Designed and managed a design team responsible for a site that reaches 5 Million Monthly Unique Visitors at FamilySearch.org
Supported over 20 development teams Collaborated on a communication plan to gather and disperse the user research findings to more than 20 development teams 3 different prototyping platforms Familiar and actively use 3 different prototyping and testing tools.  Adobe Creative Cloud for developing and testing software prototypes, as well as Axure and Invision


South Jordan, UT
UX Principal Architect and Manager
2014 – PRESENT

Co-manage an international UX guild of 16 designers at 7 locations in 4 countries. I was asked to return to Ivanti to promote a design-first mentality and re-establish trust in the User Experience team.

Collaborate with engineers in an agile, fast-paced environment to design adaptable, functional, engaging software.

Create a safe, encouraging environment where designers and researchers can inspire each other, try out innovative ideas, and learn from their mistakes.

Mentor the next generation of UX designers. I have managed 6 different interns and hired 4 of them into full-time positions following their internships.

Advocate for accessibility. I encourage all my teams to be aware of contrast ratios, screen readers, and how to use JAWS and other screen reading technology that makes software accessible to all. Our products strive to meet or exceed WCAG 2.0 standards.

Host a station at the Ivanti user conferences. I coordinate the work for our team as we interview over 50 people and conduct user research for the next generation of SaaS software.

Focus on making the interaction between the localization team and the UX team seamless and straightforward, taking into account the difficulties of creating strings for over 15 different languages. I have a love for language and culture and making great international products.

Usable Patterns
Salt Lake City, UT | Philadelphia, PA
2002 – PRESENT

Consult for companies looking to improve their user experience while using Agile development methodologies.

Publish articles and reviews relevant to the User Experience industry, including a book review in Interactions; a Front Line article for Better Software Magazine; presenter at both Agile 2008 and Agile Roots 2009. Usable Patterns was proud to be one of the original sponsors for Agile Roots 2009.

DISH Digital (now SlingTV)
Lehi, UT
UX Manager and Principal

Collaborated with an incredible team of engineers to bring the next generation of over the top programming to TV, helping usher in a new standard in consuming entertainment.

Established and tested users on cutting edge, customer facing, media consuming software.

Delivered a CES Best of Show product with the team.

Orem, UT
UX Principal and UX Site Team Manager
2011 – 2014

I worked on a team to rejuvenate a web application that millions of individuals use every day to research their ancestry.

Simplify and create patterns that help teach patrons how to do genealogy, allowing them to capture vital ancestral data.

Test patterns to verify that an aging population could easily find their ancestors and record the data.

Use patron input to guide requirements for future direction.

Gartner Research
Stamford, CT
Principal Research Analyst with a focus on User Experience, Software Development Life Cycle, and Mobile Applications
2010 – 2011

I worked with Fortune 500 companies to help them improve software development methodologies, develop mobile strategies, create engaging user experiences, and understand the current state of mobile and web application development.

Provided guidance to several Fortune 500 companies through dialogues on user experience, software development lifecycle, and mobile applications.

Conducted interviews to understand how organizations are using software development lifecycle practices and how to improve them.

Traveled and consulted on-site with Fortune 500 companies to help them understand the latest in mobile and web application development.

Burton Group
Midvale, UT
Manager, Product Usability and Design / Technical Product Owner
2006 – 2010

I helped research and develop features that improved the client experience and simplified access to Burton Group research. As head of the technical product team, we identified early on that clients wanted to find the right research, download it, and consume it offline.

We released features for 1-step delivery to the inbox, scheduling a dialogue with analysts, as well as showing the benefits of Research Assistants to our clients.

Discovered, documented, and maintained customer requirements for a top-tier information technology analyst group

Validated customer requirements, working to help clients retrieve strategic information for time-sensitive projects

Created specifications for the development team


University of Utah, Salt Lake City, UT — B.S. Architectural Studies with an emphasis in computing

Continuing Education Classes and Instructor

  • Passionate Product Owner, Jeff Patton
  • Agile and Paper Prototyping, Todd Warfel
  • Persona LifeCycle, Adlin and Pruitt
  • Design Patterns for User Interfaces, Ken Mullet
  • Mastering the Requirements Process, James Robertson
  • Information Design, Edward Tufte
  • Designing with your Eyes Open, Jared Spool
  • User Interface Design, Human Factors, Intl.

“Putting a Face on Customer Needs”, Better Software Magazine
Review of “The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web by Steve Mulder and Ziv Yaar”- Interactions – The SIG-CHI bi-monthly publication for ACM
“Design, Usability, and the Bottom Line”, Burton Group Executive Brief
“Using Persona with XP at LANDesk, an Avocent Company”, Agile 2008
“Creating and Using Personas in an Agile Development Environment”, Agile Roots 2009